Ram Coolers has planned for major expansion in the reach to customers for the coming season. Apart from creating new distributors in the unrepresented areas, the company has started its own e-commerce website for sales of coolers online. Apart from the company website, the air coolers will be available on several other e-commerce portals like ebay, snapdeal, tradus, shopclues etc.
Ram Coolers is poised to expand its presence fast beyond the regional boundaries to become No-1 brand in Steel body air coolers. In its bid to compete with regional and national players, the company has introduced many new coolers with elegant looks and finish this year. The company is very aggressively planning to expand its dealer base in unrepresented areas and towns. Apart from the reach through dealers and distributors, the company is also trying to reach directly to customers by setting up an e-commerce platform on its official website.
To facilitate the delivery of coolers to customer doorstep even in far-flung areas, the company has tied up with reputed logistic service providers like delhivery, FedEx, and Safexpress, which not only help the company ship the air cooler safely but also ensures the economical and faster delivery of air coolers to distant customers.
Apart from the company’s official website, Ram Coolers are also going to be available on several reputed e-commerce portals like ebay, shopclues, tradus and snapdeal to name a few. This will not only help create branding for Ram Coolers but will also provide easy access to customers for purchase at reliable online platforms.
Speaking on the occasion Mr. Rakesh Awachat, director Ram Coolers said, “Customers today are fast adapting to online purchase habits. What earlier used to be the purchase of smaller size, low-value gift items has now grown to cover the bigger item like groceries, electronics, and furniture as well. The customer not only gets a wide variety to choose from but also is able to grab the best deals online for purchases of these items and we want to facilitate this customer behavior by offering all our models online through various e-commerce portals.”
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