Ram Coolers announces the availability of products in Hyderabad, through their first dealer outlet at Secunderabad. Ram coolers manufacture premium quality metal body desert coolers and duct coolers. The No. 1 selling brand of Nagpur Air Coolers focuses on offering quality products and after-sales services to customers.
Ram coolers is the number-1 selling brand of Nagpur air coolers and is growing steadily over the past few years by expanding into new cities. The brand has established a distribution network in the majority of the cities in western and central India. Now Ram Coolers have started operating in Hyderabad – through distribution partners and the first dealer outlet is at RP Road, Secunderabad. Coolers being seasonal product find their customers only during summer. Most of the electrical shops make temporary arrangements for sales of Air coolers in the summer months and are engaged in other electricals during rest of the year. The after-sales service is never a priority for these dealers. However, Ram Coolers prefers a long-term association with distribution/dealer partners so that the customers continue to get quality products and after-sales service for the air coolers from the same location.
Ram Coolers maintains the policy of market exclusivity to their distributors and these distribution partners get exclusive rights for their area of operation, thus avoiding any internal competition. Speaking on the occasion Mr. Raojesh Avvachat, the managing director informed: “We will continue with our policy of exclusive rights to our distribution partners in the future too rather than supplying our coolers at each and every shop to build our strong and exclusive distribution network throughout the country”.
He added that there are many customers of Ram coolers in Hyderabad city, who have been buying coolers directly from Nagpur and making their own arrangements to transport coolers up to Hyderabad. There has been increasing demand from these customers for the local presence of Ram Coolers brand in Hyderabad market, as there is good demand for quality metal coolers in the city. Now we have decided to have a dealer network in Hyderabad to provide the best quality products and after-sales services to our customers. “The authorized dealer at Secunderabad is the first step towards our commitment to offering quality coolers and after-sales service to customers of Hyderabad and we will plan to open three to four more dealer locations in the future to cover entire hyderabad city. These dealer locations will also help us build our brand in Andhra Pradesh market” said Mr Avvachat.
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