Ram Cooler, the leading brand of coolers in central India, announces limited period offer on all the models ranging from small room coolers to desert coolers and duct coolers. These offers range from price discounts to extended warranty periods and buyback offers for customers.
Air Coolers have always been synonymous with summer heat in central India. Coolers are seasonal appliances and are sold only in the summer months from April to June. Although air coolers sell at relatively higher prices during the season during summer, consumers still prefer buying coolers only in the summer months when their real usage is needed. Therefore, Cooler retailers and manufacturers are least interested to sell the coolers during the lean season/winter months.
Ram Coolers, the brand leader for Air Coolers in Central India, has taken an entirely different marketing strategy this year during the lean season. Based on the consumer insight that a significant population of the country is price sensitive and they are always in search of better deals/offers, the company has introduced limited period special buy-back offers along with attractive price options for Ram cooler models and coupled with an extended warranty of up to 2 years on the coolers. “The extended warranty scheme of 2 yrs, which is valid only for the purchases during the off-season period, is going to create ripples in the cooler market as 2 years warranty presently is not even offered on white goods,” says Mr. Rakesh Awachat, the Director of Ram Coolers.
The special limited-period off-season scheme is being marketed through various marketing channels across Nagpur, the home city of Ram Coolers.
As per Mr. Rakesh Awachat, the initial response to the scheme is good and customers have started approaching Ram Cooler’s retail outlet to take mileage of this special offer. He added that the lean season promotional strategy is going to benefit Ram Coolers sales during the season too.
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